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Carcinoom

Visualizing the risks of drinking alcohol.

 Scientifically:

Cancer is often said to be a result of smoking. However, research has shown that alcohol might be the underlying cause of various sorts of cancer which before, were thought to be the result of smoking. This project should inform people about the risks of drinking alcohol. 


Tuyns, A. J. (1991). Alcohol and cancer. An instructive

association. British Journal of Cancer64(3), 415-416.

Boffetta, Paolo, & Hashibe, Mia. (2006). Alcohol and cancer.

The Lancet Oncology, 7(2), 149-156.

Creative:

Alcoholic beverages are put in bottles, shaped in organs that could be affected by cancer. Customers who order an alcoholic beverage are served with these bottles and keep them company while drinking as such reminding them of the possible consequences of consuming alcohol.

Concepting

Art direction

Design

In collaboration with: Femke Veenstra

Year: 2019

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