A utopian society without any food waste.
Scientifically:
Research shows there is a one-size fits all mentality present in the food industry. Meals usually provide more than the advised intake by health organizations. For instance the portions bought in the supermarkets or in restaurants are often unhealthy big (according to health organizations).
As a result the amount of food waste all over the world still increases. For this reason people should be (re)introduced to measure their food portions using their own hands.
McCord, H., & McVeigh, G. (2002). “Magic” Appetite Shutoff
from the Orient. Prevention, 54(1), 52.
Buettner, D. & Skemp, S. (2016). Blue Zones. American Journal
of Lifestyle Medicine, 10(5), 318-321.
Hendriks, A. (2018). The Incredible Shrinking Man JapaneseMiniatures:
Hara Hachi Bu. The incredible shrinking man.Retrieved from https://www.the-incredible-shrinking-man.net/?p=8922
A personalized tool called “Te”, relearns and helps people relearn to measure and eat with their hands. Te is part of the No.Mo society. With their personalized Te, members receive a handbook which guides them to measure their food the right way and therefore eat more healthy portions and produce less food waste.
Mentioned in: Adformatie
collaboration with: Anouk Lemm
Year: 2018